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You pay fifty dollars. Here’s exactly what happens next.
Most directories take your money and leave you wondering whether anyone ever saw your listing. This page walks through the whole thing — what you fill in, where your business appears on TheBocX, what gets measured, and what lands in your inbox at the end of the month.
Create a free account
Name, email, password. No card at this stage — you can look around the dashboard before deciding to list anything.
Add a listing slot
Checkout runs through Stripe. Fifty dollars a month, billed monthly, cancel whenever it stops being worth it.
Running more than one business? Add another slot. Each is billed separately and can be stopped on its own, so closing one listing never affects the other.
Fill in your details
Business name, a short description, logo, category, stage, phone number, website, and the address your monthly report should go to. Five minutes, and you can change any of it later.
We build your page on TheBocX
Your listing appears in the Startup Mart directory straight away. Within 24 hours it also gets its own page on TheBocX.com, with tracking already attached.
Three places, not one.
A listing that only exists on a directory page nobody visits isn’t worth much. Yours appears in the places people on TheBocX are already looking.
The directory
Browsable by category. Visitors pick what they need — software, food, consulting — and see everyone listed under it, sorted by newest or by name.
The sidebar
A rotating spot on TheBocX pages, showing one business at a time. Different visitor, different business. This is the one that reaches people who weren’t looking for a directory at all.
Your own page
A page on TheBocX.com dedicated to your business: logo, description, category, the phone reveal, and a link to your site. Somewhere to send people, not just somewhere to be found.
Four numbers, and what each one actually means.
Plenty of analytics tools will hand you twenty metrics and let you work out which matter. There are four here, and they’re deliberately ordered from “someone glanced” to “someone acted.”
Impressions will always be the biggest number and the least meaningful one. We report it because hiding it would be worse, but judge the listing on reveals and clicks — those are the ones where a human decided to do something.
Your business appeared beside something else
The sidebar widget rendered your listing on a TheBocX page. It means you were on screen. It does not mean anyone read it.
Someone opened your page
A visitor landed on your business’s own page. They chose to look at you specifically, which is a meaningfully different signal from being shown in a sidebar.
Someone asked for your number
Your phone number stays hidden until a visitor clicks to see it. That click is counted. There is no way to see the number without being counted, which is what makes this figure worth anything.
Someone went to your site
Your website link runs through a tracked redirect, so you know how many visitors the directory actually sent you rather than guessing from your own analytics.
Your listing goes live in the directory
As soon as you save your details. Tracking starts counting from that moment.
Your page on TheBocX appears
A page dedicated to your business, and you become eligible for the rotating sidebar spot.
Your dashboard starts filling in
Sign in whenever you want to see where the numbers are. Nothing to wait for.
Your first report arrives
An email with the month’s numbers, how each moved against the month before, and a chart of daily views. Nothing to log into.
It renews, or it doesn’t
Fifty dollars on the same date. Cancel from your billing page any time — your listing stays up to the end of the period you’ve paid for.
One email. Three numbers that matter.
The report answers one question: did anyone act on your listing this month? You get the totals, the change against last month, and a daily chart so you can see whether interest is steady or came from a single good day.
If the numbers are good, you know the listing is earning its keep. If they aren’t, you can rewrite your description, change your category, or stop paying. All three are reasonable, and we’d rather you had the information to choose.
If nothing happened in a given month, no email goes out. “Here are your results: zero, zero, zero” helps nobody.
Questions people actually ask.
It appears in the Startup Mart directory as soon as you save your details. Its own page on TheBocX.com follows within 24 hours.
Yes, any time, from your dashboard. Description, logo, category, phone number, website — all of it. Changes are live immediately and your tracking history stays intact.
Add a second listing slot. Each slot holds one business and is billed separately, so you can cancel one without touching the other. Both appear on the same dashboard.
No. Your phone number is shown on your own listing page only, and only after a visitor clicks to reveal it. Your report email is used for the monthly report and nothing else.
Views, phone reveals, and website clicks are deduplicated — the same visitor doing the same thing twice within half an hour counts once. Obvious crawlers are filtered from profile views. Impressions are counted per page load and are the noisiest number, which is why we tell you to judge the listing on reveals and clicks instead.
It stays up until the end of the period you’ve paid for, then comes off the directory. Nothing is deleted — if you come back, your description, logo, and history are all still there.
Ready to see your own numbers?
Create a free account first if you’d rather look around before paying. The dashboard is the same one you’ll use once you’re listed.